Family of Edward Francis SCHWARTZ and Evelyn GOLDBERG

Edward was raised in El Paso, attending Dudley School and El Paso High School. He attended the Massachusetts Institute of Technology before enlisting in the U.S Navy in 1945. After his honorable discharge, he entered the University of Texas at Austin, graduating with a Bachelor

of Business Administration in 1949. Edward began his retail career as an executive trainee at Macy's in San Francisco. He returned to El Paso and married his college sweetheart, Evelyn Goldberg, and began his career at The Popular, being named President in 1961 and becoming

Chairman of the Board and CEO in 1987. He continued in that capacity until the Popular closed in 1996. "Mr. Edward" as he was affectionally known, considered each and every employee of the Popular as part of his extended family. "Lalo's" greatest pleasure in life

was spending time with his family and he was especially proud of each of his grandchildren.

Edward believed that civic and community involvement was an obligation and an honor, carrying on a three-generation tradition of supporting El Paso. This was just one of the many lessons he and Evelyn instilled in their children. Edward gave countless hours to numerous organizations, serving as Chairman or President of the boards of Temple Mt. Sinai, the El Paso Chamber of Commerce, the El Paso Housing Authority, the El Paso Symphony Orchestra Association and Coronado High School PTA, and was a long-time board member of Providence Memorial Hospital until the hospital was sold in 1995. He served on the boards of the El Paso National Bank (Texas Commerce Bank), United Way of El Paso County, Renaissance 400, the UTEP Development Board, El Paso YMCA, El Paso Child Guidance Center, Coronado Country Club, Better Business Bureau of El Paso, the Texas Retailer's Association and the National Retail Federation.